--- title: Intershop Blog | Diana Schumann description: Diana's passion is writing. Whether it's customer stories, whitepapers or blogs - her narrative talent takes Intershop's content marketing to a new level. image: https://blog.intershop.com/hubfs/Blog/featured-image/featured-blog.png --- [Skip to the main content.](https://blog.intershop.com/author/diana-schumann#main-content) [![logo\_intershop\_hubspot](https://blog.intershop.com/hs-fs/hubfs/Logos/logo_intershop_hubspot.png?width=179&height=31&name=logo_intershop_hubspot.png "logo_intershop_hubspot")](https://www.intershop.com/en/) [![logo\_intershop\_hubspot](https://blog.intershop.com/hs-fs/hubfs/Logos/logo_intershop_hubspot.png?width=179&height=31&name=logo_intershop_hubspot.png "logo_intershop_hubspot")](https://www.intershop.com/en/) Toggle Menu Toggle Menu - Solutions - [Advanced personalization strategies](https://4791871.hs-sites-eu1.com/en/solutions/advanced-personalization-strategies) - Knowledge hub - [Documentation](https://docs.sparque.ai/) - About us # Diana Schumann Diana's passion is writing. Whether it's customer stories, whitepapers or blogs - her narrative talent takes Intershop's content marketing to a new level. [![5 clear signs for e-commerce replatforming](https://blog.intershop.com/hs-fs/hubfs/perfect-commerce-platform_EN.jpg?width=1464&height=761&name=perfect-commerce-platform_EN.jpg)](https://blog.intershop.com/5-clear-signs-its-time-for-e-commerce-replatforming) 3 min read #### [5 clear signs it's time for e-commerce replatforming](https://blog.intershop.com/5-clear-signs-its-time-for-e-commerce-replatforming) ![Picture of Diana Schumann](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Diana_Schumann_S.png?width=30&name=Diana_Schumann_S.png) [Diana Schumann](https://blog.intershop.com/author/diana-schumann) | Apr 23, 2026 [Best Practices](https://blog.intershop.com/tag/best-practices) [Platform & Solutions](https://blog.intershop.com/tag/platform-solutions) [Replatforming](https://blog.intershop.com/tag/replatforming) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/5-clear-signs-its-time-for-e-commerce-replatforming) [![5 biggest risks in replatforming e-commerce](https://blog.intershop.com/hs-fs/hubfs/Blog/banners/five_biggest_risks_replatforming_EN.png?width=1464&height=761&name=five_biggest_risks_replatforming_EN.png)](https://blog.intershop.com/how-to-avoid-the-5-biggest-risks-in-e-commerce-replatforming) 3 min read #### [How to avoid the 5 biggest risks in e-commerce replatforming](https://blog.intershop.com/how-to-avoid-the-5-biggest-risks-in-e-commerce-replatforming) ![Picture of Diana Schumann](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Diana_Schumann_S.png?width=30&name=Diana_Schumann_S.png) [Diana Schumann](https://blog.intershop.com/author/diana-schumann) | Apr 23, 2026 [Replatforming](https://blog.intershop.com/tag/replatforming) [Read more](https://blog.intershop.com/how-to-avoid-the-5-biggest-risks-in-e-commerce-replatforming) [![The future of B2B e-commerce is autonomous](https://blog.intershop.com/hs-fs/hubfs/Blog/banners/autonomous-commerce-tobias_EN.jpg?width=1464&height=761&name=autonomous-commerce-tobias_EN.jpg)](https://blog.intershop.com/the-future-of-b2b-e-commerce-what-is-autonomous-commerce) 5 min read #### [The future of B2B e-commerce: What is autonomous commerce and how is it going to revolutionize the sector?](https://blog.intershop.com/the-future-of-b2b-e-commerce-what-is-autonomous-commerce) ![Picture of Diana Schumann](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Diana_Schumann_S.png?width=30&name=Diana_Schumann_S.png) [Diana Schumann](https://blog.intershop.com/author/diana-schumann) | Apr 23, 2026 [Customer Experience](https://blog.intershop.com/tag/customer-experience) [Personalization](https://blog.intershop.com/tag/personalization) [AI](https://blog.intershop.com/tag/ai) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Agentic Commerce](https://blog.intershop.com/tag/agentic-commerce) [Read more](https://blog.intershop.com/the-future-of-b2b-e-commerce-what-is-autonomous-commerce) [![3 reasons why you should use AI for B2B personalization](https://blog.intershop.com/hs-fs/hubfs/Blog/banners/AI_B2BPersonalization_EN.png?width=1464&height=761&name=AI_B2BPersonalization_EN.png)](https://blog.intershop.com/3-reasons-why-you-should-use-ai-for-b2b-personalization) 5 min read #### [3 reasons why you should use AI for B2B personalization](https://blog.intershop.com/3-reasons-why-you-should-use-ai-for-b2b-personalization) ![Picture of Diana Schumann](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Diana_Schumann_S.png?width=30&name=Diana_Schumann_S.png) [Diana Schumann](https://blog.intershop.com/author/diana-schumann) | Apr 23, 2026 [Personalization](https://blog.intershop.com/tag/personalization) [AI](https://blog.intershop.com/tag/ai) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/3-reasons-why-you-should-use-ai-for-b2b-personalization) [![practical approach to building your omnichannel e-commerce strategy](https://blog.intershop.com/hs-fs/hubfs/Blog/banners/omnichannel_ready.jpg?width=1464&height=761&name=omnichannel_ready.jpg)](https://blog.intershop.com/the-basics-of-b2b-omnichannel-commerce-6-tips) 5 min read #### [The basics of B2B omnichannel commerce (+ 6 tips)](https://blog.intershop.com/the-basics-of-b2b-omnichannel-commerce-6-tips) ![Picture of Diana Schumann](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Diana_Schumann_S.png?width=30&name=Diana_Schumann_S.png) [Diana Schumann](https://blog.intershop.com/author/diana-schumann) | Apr 23, 2026 [Best Practices](https://blog.intershop.com/tag/best-practices) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/the-basics-of-b2b-omnichannel-commerce-6-tips) [![AI in B2B commerce: How copilots and autonomous agents are transforming the industry](https://blog.intershop.com/hs-fs/hubfs/Blog/banners/blog-interview-ki-vision-EN.jpg?width=1464&height=761&name=blog-interview-ki-vision-EN.jpg)](https://blog.intershop.com/ai-in-b2b-commerce-how-copilots-and-autonomous-agents-are-transforming-the-industry) 9 min read #### [AI in B2B commerce: How copilots and autonomous agents are transforming the industry](https://blog.intershop.com/ai-in-b2b-commerce-how-copilots-and-autonomous-agents-are-transforming-the-industry) ![Picture of Diana Schumann](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Diana_Schumann_S.png?width=30&name=Diana_Schumann_S.png) [Diana Schumann](https://blog.intershop.com/author/diana-schumann) | Apr 23, 2026 [Top News](https://blog.intershop.com/tag/top-news) [AI](https://blog.intershop.com/tag/ai) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Agentic Commerce](https://blog.intershop.com/tag/agentic-commerce) [Read more](https://blog.intershop.com/ai-in-b2b-commerce-how-copilots-and-autonomous-agents-are-transforming-the-industry) [![How can artificial intelligence help e-commerce businesses?](https://blog.intershop.com/hs-fs/hubfs/Blog/banners/ai-nils-EN.jpg?width=1464&height=761&name=ai-nils-EN.jpg)](https://blog.intershop.com/the-recipe-for-ai-success-how-can-artificial-intelligence-help-e-commerce-businesses) 4 min read #### [The recipe for AI success: How can artificial intelligence help e-commerce businesses?](https://blog.intershop.com/the-recipe-for-ai-success-how-can-artificial-intelligence-help-e-commerce-businesses) ![Picture of Diana Schumann](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Diana_Schumann_S.png?width=30&name=Diana_Schumann_S.png) [Diana Schumann](https://blog.intershop.com/author/diana-schumann) | Apr 23, 2026 [Best Practices](https://blog.intershop.com/tag/best-practices) [Digital Customer Portal](https://blog.intershop.com/tag/digital-customer-portal) [Customer Experience](https://blog.intershop.com/tag/customer-experience) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/the-recipe-for-ai-success-how-can-artificial-intelligence-help-e-commerce-businesses) [![How to supersize your B2B e-commerce with intelligent conversion strategies](https://blog.intershop.com/hs-fs/hubfs/Blog/banners/blog-conversion%20strategies-EN.jpg?width=1464&height=761&name=blog-conversion%20strategies-EN.jpg)](https://blog.intershop.com/how-to-supersize-your-b2b-e-commerce-with-intelligent-conversion-strategies) 4 min read #### [How to supersize your B2B e-commerce with intelligent conversion strategies](https://blog.intershop.com/how-to-supersize-your-b2b-e-commerce-with-intelligent-conversion-strategies) ![Picture of Diana Schumann](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Diana_Schumann_S.png?width=30&name=Diana_Schumann_S.png) [Diana Schumann](https://blog.intershop.com/author/diana-schumann) | Apr 23, 2026 [Customer Experience](https://blog.intershop.com/tag/customer-experience) [AI](https://blog.intershop.com/tag/ai) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/how-to-supersize-your-b2b-e-commerce-with-intelligent-conversion-strategies) PLATFORM PLATFORM - [Commerce Management](https://www.intershop.com/en/intershop-commerce-management) - [Digital Experience](https://www.intershop.com/en/e-commerce-platform/digital-experiences) - [Search and Recommendations](https://www.intershop.com/en/search-and-recommendations) - [Customer Engagement Center](https://www.intershop.com/en/customer-engagement-center) - [Order Management](https://www.intershop.com/en/intershop-order-management) - [Copilot for Buyers](https://www.intershop.com/en/e-commerce-platform/copilot-for-buyers) - Copilot for Merchants RESOURCES RESOURCES - [Analyst 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