--- title: Intershop Blog | Isabell Zeitz description: Isabell Zeitz combines B2B marketing, leadership, and AI with a hands-on mindset. She is passionate about building brands, enabling teams, and driving meaningful change that creates lasting business value. image: https://blog.intershop.com/hubfs/Blog/featured-image/featured-blog.png --- [Skip to the main content.](https://blog.intershop.com/author/isabell-zeitz#main-content) [![logo\_intershop\_hubspot](https://blog.intershop.com/hs-fs/hubfs/Logos/logo_intershop_hubspot.png?width=179&height=31&name=logo_intershop_hubspot.png "logo_intershop_hubspot")](https://www.intershop.com/en/) [![logo\_intershop\_hubspot](https://blog.intershop.com/hs-fs/hubfs/Logos/logo_intershop_hubspot.png?width=179&height=31&name=logo_intershop_hubspot.png "logo_intershop_hubspot")](https://www.intershop.com/en/) Toggle Menu Toggle Menu - Solutions - [Advanced personalization strategies](https://4791871.hs-sites-eu1.com/en/solutions/advanced-personalization-strategies) - Knowledge hub - [Documentation](https://docs.sparque.ai/) - About us # Isabell Zeitz Isabell Zeitz combines B2B marketing, leadership, and AI with a hands-on mindset. She is passionate about building brands, enabling teams, and driving meaningful change that creates lasting business value. [![What’s the ROI of B2B e-commerce transformation? A practical framework for smarter decisions](https://blog.intershop.com/hs-fs/hubfs/Blog/banners/blog-header-ROI.png?width=1464&height=761&name=blog-header-ROI.png)](https://blog.intershop.com/roi-of-b2b-e-commerce-transformation-a-practical-framework) 4 min read #### [What’s the ROI of B2B e-commerce transformation? A practical framework for smarter decisions](https://blog.intershop.com/roi-of-b2b-e-commerce-transformation-a-practical-framework) ![Picture of Isabell Zeitz](https://blog.intershop.com/hs-fs/hubfs/People/Isabell_Zeitz_.png?width=30&name=Isabell_Zeitz_.png) [Isabell Zeitz](https://blog.intershop.com/author/isabell-zeitz) | Jul 21, 2026 [Replatforming](https://blog.intershop.com/tag/replatforming) [AI](https://blog.intershop.com/tag/ai) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/roi-of-b2b-e-commerce-transformation-a-practical-framework) PLATFORM PLATFORM - [Commerce Management](https://www.intershop.com/en/intershop-commerce-management) - [Digital Experience](https://www.intershop.com/en/e-commerce-platform/digital-experiences) - [Search and Recommendations](https://www.intershop.com/en/search-and-recommendations) - [Customer Engagement Center](https://www.intershop.com/en/customer-engagement-center) - [Order Management](https://www.intershop.com/en/intershop-order-management) - [Copilot for Buyers](https://www.intershop.com/en/e-commerce-platform/copilot-for-buyers) - Copilot for Merchants RESOURCES RESOURCES - [Analyst Reports](https://www.intershop.com/en/insights/analyst-reports) - [Blog](https://blog.intershop.com) - [Customer Stories](https://www.intershop.com/en/case-studies) - [Webinars on demand](https://www.intershop.com/en/webinars) - [Whitepapers](https://www.intershop.com/en/whitepapers) - [Glossary](https://www.intershop.com/en/glossary) - [Subscribe to newsletter](https://www.intershop.com/en/subscribe-to-our-newsletter) ABOUT ABOUT - [Company](https://www.intershop.com/en/company-profile) - [Career](https://www.intershop.com/en/careers) - [Press Portal](https://www.intershop.com/en/press-portal) - [Investors](https://www.intershop.com/en/investors) - [Events & Webinars](https://www.intershop.com/en/events) - [Become a partner](https://www.intershop.com/en/become-a-partner) [![footer\_logo\_white](https://blog.intershop.com/hubfs/Blog/logos/footer_logo_white.svg)](https://www.intershop.com) - [Legal Notice](https://www.intershop.com/en/legal-notice) - [Privacy Policy](https://www.intershop.com/en/privacy-policy) - [Terms of Use](https://www.intershop.com/en/terms-of-use) © 2026 Intershop Communications AG | Cookie-Settings [Linkedin](https://www.linkedin.com/company/intershop-communications/)[YouTube](https://www.youtube.com/user/intershoptv) Return to top