--- title: Intershop Blog | Lee Trotter description: As Director, Digital Engagement at Data Realm, Lee empowers customers to revolutionize their businesses by integrating e-commerce technologies to prepare them for the future. image: https://blog.intershop.com/hubfs/Blog/featured-image/featured-blog.png --- [Skip to the main content.](https://blog.intershop.com/author/lee-trotter#main-content) [![logo\_intershop\_hubspot](https://blog.intershop.com/hs-fs/hubfs/Logos/logo_intershop_hubspot.png?width=179&height=31&name=logo_intershop_hubspot.png "logo_intershop_hubspot")](https://www.intershop.com/en/) [![logo\_intershop\_hubspot](https://blog.intershop.com/hs-fs/hubfs/Logos/logo_intershop_hubspot.png?width=179&height=31&name=logo_intershop_hubspot.png "logo_intershop_hubspot")](https://www.intershop.com/en/) Toggle Menu Toggle Menu - Solutions - [Advanced personalization strategies](https://4791871.hs-sites-eu1.com/en/solutions/advanced-personalization-strategies) - Knowledge hub - [Documentation](https://docs.sparque.ai/) - About us # Lee Trotter As Director, Digital Engagement at Data Realm, Lee empowers customers to revolutionize their businesses by integrating e-commerce technologies to prepare them for the future. [![Your site is live. Can you see what's working and keep improving it?](https://blog.intershop.com/hs-fs/hubfs/card-blog-can-you-see-what-is-working.png?width=700&height=394&name=card-blog-can-you-see-what-is-working.png)](https://blog.intershop.com/your-site-is-live-can-you-see-whats-working-and-keep-improving) 5 min read #### [Your site is live. Can you see what's working and keep improving it?](https://blog.intershop.com/your-site-is-live-can-you-see-whats-working-and-keep-improving) ![Picture of Lee Trotter](https://blog.intershop.com/hs-fs/hubfs/Lee%20headshot.png?width=30&name=Lee%20headshot.png) [Lee Trotter](https://blog.intershop.com/author/lee-trotter) | ![Picture of Chantal Morales](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Chantal-Morales-Data-Realm-Partner.png?width=30&name=Chantal-Morales-Data-Realm-Partner.png) [Chantal Morales](https://blog.intershop.com/author/chantal-morales) | Oct 7, 2026 [Best Practices](https://blog.intershop.com/tag/best-practices) [Customer Experience](https://blog.intershop.com/tag/customer-experience) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/your-site-is-live-can-you-see-whats-working-and-keep-improving) [![Can buyers actually buy from you? The 9 fundamentals shaping B2B digital commerce](https://blog.intershop.com/hs-fs/hubfs/Blog/banners/banner-blog-can-customers-take-the-next-step.png?width=1464&height=761&name=banner-blog-can-customers-take-the-next-step.png)](https://blog.intershop.com/can-buyers-actually-buy-from-you-9-fundamentals-shaping-b2b-digital-commerce) 5 min read #### [Can buyers actually buy from you? The 9 fundamentals shaping B2B digital commerce](https://blog.intershop.com/can-buyers-actually-buy-from-you-9-fundamentals-shaping-b2b-digital-commerce) ![Picture of Lee Trotter](https://blog.intershop.com/hs-fs/hubfs/Lee%20headshot.png?width=30&name=Lee%20headshot.png) [Lee Trotter](https://blog.intershop.com/author/lee-trotter) | ![Picture of Chantal Morales](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Chantal-Morales-Data-Realm-Partner.png?width=30&name=Chantal-Morales-Data-Realm-Partner.png) [Chantal Morales](https://blog.intershop.com/author/chantal-morales) | Sep 24, 2026 [Best Practices](https://blog.intershop.com/tag/best-practices) [Personalization](https://blog.intershop.com/tag/personalization) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/can-buyers-actually-buy-from-you-9-fundamentals-shaping-b2b-digital-commerce) [![B2B buyers now start with AI, not your website. See what discoverability means when search engines rank and answer engines summarize.](https://blog.intershop.com/hs-fs/hubfs/banner-blog-can-buyers-and-ai-find-your-product%20(1).png?width=1464&height=761&name=banner-blog-can-buyers-and-ai-find-your-product%20(1).png)](https://blog.intershop.com/can-buyers-and-ai-find-your-products-the-new-rules-of-b2b-discoverability) 5 min read #### [Can buyers and AI find your products? The new rules of B2B discoverability](https://blog.intershop.com/can-buyers-and-ai-find-your-products-the-new-rules-of-b2b-discoverability) ![Picture of Lee Trotter](https://blog.intershop.com/hs-fs/hubfs/Lee%20headshot.png?width=30&name=Lee%20headshot.png) [Lee Trotter](https://blog.intershop.com/author/lee-trotter) | ![Picture of Chantal Morales](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Chantal-Morales-Data-Realm-Partner.png?width=30&name=Chantal-Morales-Data-Realm-Partner.png) [Chantal Morales](https://blog.intershop.com/author/chantal-morales) | Sep 9, 2026 [Best Practices](https://blog.intershop.com/tag/best-practices) [Personalization](https://blog.intershop.com/tag/personalization) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/can-buyers-and-ai-find-your-products-the-new-rules-of-b2b-discoverability) PLATFORM PLATFORM - [Commerce Management](https://www.intershop.com/en/intershop-commerce-management) - [Digital Experience](https://www.intershop.com/en/e-commerce-platform/digital-experiences) - [Search and Recommendations](https://www.intershop.com/en/search-and-recommendations) - [Customer Engagement Center](https://www.intershop.com/en/customer-engagement-center) - [Order Management](https://www.intershop.com/en/intershop-order-management) - [Copilot for Buyers](https://www.intershop.com/en/e-commerce-platform/copilot-for-buyers) - Copilot for Merchants RESOURCES RESOURCES - [Analyst Reports](https://www.intershop.com/en/insights/analyst-reports) - [Blog](https://blog.intershop.com) - [Customer Stories](https://www.intershop.com/en/case-studies) - [Webinars on demand](https://www.intershop.com/en/webinars) - [Whitepapers](https://www.intershop.com/en/whitepapers) - [Glossary](https://www.intershop.com/en/glossary) - [Subscribe to newsletter](https://www.intershop.com/en/subscribe-to-our-newsletter) ABOUT ABOUT - [Company](https://www.intershop.com/en/company-profile) - [Career](https://www.intershop.com/en/careers) - [Press Portal](https://www.intershop.com/en/press-portal) - [Investors](https://www.intershop.com/en/investors) - [Events & Webinars](https://www.intershop.com/en/events) - [Become a partner](https://www.intershop.com/en/become-a-partner) [![footer\_logo\_white](https://blog.intershop.com/hubfs/Blog/logos/footer_logo_white.svg)](https://www.intershop.com) - [Legal Notice](https://www.intershop.com/en/legal-notice) - [Privacy Policy](https://www.intershop.com/en/privacy-policy) - [Terms of Use](https://www.intershop.com/en/terms-of-use) © 2026 Intershop Communications AG | Cookie-Settings [Linkedin](https://www.linkedin.com/company/intershop-communications/)[YouTube](https://www.youtube.com/user/intershoptv) Return to top