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Lee Trotter

As Director, Digital Engagement at Data Realm, Lee empowers customers to revolutionize their businesses by integrating e-commerce technologies to prepare them for the future.

5 min read

Your site is live. Can you see what's working and keep improving it?

Picture of Lee Trotter Lee Trotter | Picture of Chantal Morales Chantal Morales | Oct 7, 2026
Best Practices Customer Experience B2B Commerce
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Can buyers actually buy from you? The 9 fundamentals shaping B2B digital commerce

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Can buyers actually buy from you? The 9 fundamentals shaping B2B digital commerce

Picture of Lee Trotter Lee Trotter | Picture of Chantal Morales Chantal Morales | Sep 24, 2026
Best Practices Personalization B2B Commerce
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B2B buyers now start with AI, not your website. See what discoverability means when search engines rank and answer engines summarize.

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Can buyers and AI find your products? The new rules of B2B discoverability

Picture of Lee Trotter Lee Trotter | Picture of Chantal Morales Chantal Morales | Sep 9, 2026
Best Practices Personalization B2B Commerce
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