--- title: Intershop Blog | Robert de Boer description: Senior Vice President of Business Development EMEA image: https://blog.intershop.com/hubfs/Blog/featured-image/featured-blog.png --- [Skip to the main content.](https://blog.intershop.com/author/robert-de-boer#main-content) [![logo\_intershop\_hubspot](https://blog.intershop.com/hs-fs/hubfs/Logos/logo_intershop_hubspot.png?width=179&height=31&name=logo_intershop_hubspot.png "logo_intershop_hubspot")](https://www.intershop.com/en/) [![logo\_intershop\_hubspot](https://blog.intershop.com/hs-fs/hubfs/Logos/logo_intershop_hubspot.png?width=179&height=31&name=logo_intershop_hubspot.png "logo_intershop_hubspot")](https://www.intershop.com/en/) Toggle Menu Toggle Menu - Solutions - [Advanced personalization strategies](https://4791871.hs-sites-eu1.com/en/solutions/advanced-personalization-strategies) - Knowledge hub - [Documentation](https://docs.sparque.ai/) - About us # Robert de Boer Senior Vice President of Business Development EMEA [![The transformative power of generative AI in B2B e-commerce](https://blog.intershop.com/hs-fs/hubfs/Blog/banners/blog-shopping-tomorrow-02_EN.jpg?width=1464&height=761&name=blog-shopping-tomorrow-02_EN.jpg)](https://blog.intershop.com/the-transformative-power-of-generative-ai-in-b2b-e-commerce) 6 min read #### [The transformative power of generative AI in B2B e-commerce](https://blog.intershop.com/the-transformative-power-of-generative-ai-in-b2b-e-commerce) ![Picture of Robert de Boer](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Robert_de_Boer_round_200x200.png?width=30&name=Robert_de_Boer_round_200x200.png) [Robert de Boer](https://blog.intershop.com/author/robert-de-boer) | Apr 23, 2026 [Customer Experience](https://blog.intershop.com/tag/customer-experience) [Platform & Solutions](https://blog.intershop.com/tag/platform-solutions) [AI](https://blog.intershop.com/tag/ai) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/the-transformative-power-of-generative-ai-in-b2b-e-commerce) [![Is a future-proof B2B e-commerce platform worth the investment?](https://blog.intershop.com/hs-fs/hubfs/Blog/banners/invest-in-ecommerce_EN.jpg?width=1464&height=761&name=invest-in-ecommerce_EN.jpg)](https://blog.intershop.com/is-a-future-proof-b2b-e-commerce-platform-worth-the-investment) 4 min read #### [Is a future-proof B2B e-commerce platform worth the investment?](https://blog.intershop.com/is-a-future-proof-b2b-e-commerce-platform-worth-the-investment) ![Picture of Robert de Boer](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Robert_de_Boer_round_200x200.png?width=30&name=Robert_de_Boer_round_200x200.png) [Robert de Boer](https://blog.intershop.com/author/robert-de-boer) | Apr 23, 2026 [Best Practices](https://blog.intershop.com/tag/best-practices) [Digital Customer Portal](https://blog.intershop.com/tag/digital-customer-portal) [Platform & Solutions](https://blog.intershop.com/tag/platform-solutions) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/is-a-future-proof-b2b-e-commerce-platform-worth-the-investment) [![Game changer servitization: How manufacturer Huisman leverages a digital customer portal](https://blog.intershop.com/hs-fs/hubfs/Blog/banners/blog-huisman-EN.jpg?width=1464&height=761&name=blog-huisman-EN.jpg)](https://blog.intershop.com/game-changer-servitization-how-manufacturer-huisman-leverages-a-digital-customer-portal) 7 min read #### [Game changer servitization: How manufacturer Huisman leverages a digital customer portal](https://blog.intershop.com/game-changer-servitization-how-manufacturer-huisman-leverages-a-digital-customer-portal) ![Picture of Robert de Boer](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Robert_de_Boer_round_200x200.png?width=30&name=Robert_de_Boer_round_200x200.png) [Robert de Boer](https://blog.intershop.com/author/robert-de-boer) | Apr 23, 2026 [Customer Experience](https://blog.intershop.com/tag/customer-experience) [Platform & Solutions](https://blog.intershop.com/tag/platform-solutions) [AI](https://blog.intershop.com/tag/ai) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/game-changer-servitization-how-manufacturer-huisman-leverages-a-digital-customer-portal) PLATFORM PLATFORM - 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