--- title: Intershop Blog | Tobias Giese description: "My ambition: Bringing the next step of commerce to our customers!" image: https://blog.intershop.com/hubfs/Blog/featured-image/featured-blog.png --- [Skip to the main content.](https://blog.intershop.com/author/tobias-giese#main-content) [![logo\_intershop\_hubspot](https://blog.intershop.com/hs-fs/hubfs/Logos/logo_intershop_hubspot.png?width=179&height=31&name=logo_intershop_hubspot.png "logo_intershop_hubspot")](https://www.intershop.com/en/) [![logo\_intershop\_hubspot](https://blog.intershop.com/hs-fs/hubfs/Logos/logo_intershop_hubspot.png?width=179&height=31&name=logo_intershop_hubspot.png "logo_intershop_hubspot")](https://www.intershop.com/en/) Toggle Menu Toggle Menu - Solutions - [Advanced personalization strategies](https://4791871.hs-sites-eu1.com/en/solutions/advanced-personalization-strategies) - Knowledge hub - [Documentation](https://docs.sparque.ai/) - About us # Tobias Giese My ambition: Bringing the next step of commerce to our customers! [![Beyond AI hype: Where intelligence creates measurable impact in B2B commerce](https://blog.intershop.com/hs-fs/hubfs/Blog/banners/blog-teaser-beyond-ai-hype.png?width=1464&height=761&name=blog-teaser-beyond-ai-hype.png)](https://blog.intershop.com/where-intelligence-creates-measurable-impact-in-b2b-commerce) 4 min read #### [Beyond AI hype: Where intelligence creates measurable impact in B2B commerce](https://blog.intershop.com/where-intelligence-creates-measurable-impact-in-b2b-commerce) ![Picture of Tobias Giese](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Tobias_Giese_200x200.png?width=30&name=Tobias_Giese_200x200.png) [Tobias Giese](https://blog.intershop.com/author/tobias-giese) | Jun 23, 2026 [Customer Journey](https://blog.intershop.com/tag/customer-journey) [AI](https://blog.intershop.com/tag/ai) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/where-intelligence-creates-measurable-impact-in-b2b-commerce) [![From functionality to relevance: 5 smart moves to elevate your B2B commerce experience](https://blog.intershop.com/hs-fs/hubfs/Blog/banners/blog-teaser-5-smart-moves.png?width=1464&height=761&name=blog-teaser-5-smart-moves.png)](https://blog.intershop.com/5-smart-moves-to-elevate-your-b2b-commerce-experience) 4 min read #### [From functionality to relevance: 5 smart moves to elevate your B2B commerce experience](https://blog.intershop.com/5-smart-moves-to-elevate-your-b2b-commerce-experience) ![Picture of Tobias Giese](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Tobias_Giese_200x200.png?width=30&name=Tobias_Giese_200x200.png) [Tobias Giese](https://blog.intershop.com/author/tobias-giese) | Jun 10, 2026 [Best Practices](https://blog.intershop.com/tag/best-practices) [Customer Journey](https://blog.intershop.com/tag/customer-journey) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/5-smart-moves-to-elevate-your-b2b-commerce-experience) [![](https://blog.intershop.com/hs-fs/hubfs/Blog/banners/blog-header-6-smart-moves.jpeg?width=1464&height=761&name=blog-header-6-smart-moves.jpeg)](https://blog.intershop.com/6-smart-moves-to-modernize-your-e-commerce-foundation) 6 min read #### [When your commerce foundation slows you down: 6 smart moves that actually work!](https://blog.intershop.com/6-smart-moves-to-modernize-your-e-commerce-foundation) ![Picture of Tobias Giese](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Tobias_Giese_200x200.png?width=30&name=Tobias_Giese_200x200.png) [Tobias Giese](https://blog.intershop.com/author/tobias-giese) | May 27, 2026 [Platform & Solutions](https://blog.intershop.com/tag/platform-solutions) [Customer Journey](https://blog.intershop.com/tag/customer-journey) [Replatforming](https://blog.intershop.com/tag/replatforming) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/6-smart-moves-to-modernize-your-e-commerce-foundation) [![The benefits of personalization for the spare parts industry](https://blog.intershop.com/hs-fs/hubfs/Blog/banners/spare-parts-industry_EN.png?width=1464&height=761&name=spare-parts-industry_EN.png)](https://blog.intershop.com/the-benefits-of-personalization-for-the-spare-parts-industry) 3 min read #### [The benefits of personalization for the spare parts industry](https://blog.intershop.com/the-benefits-of-personalization-for-the-spare-parts-industry) ![Picture of Tobias Giese](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Tobias_Giese_200x200.png?width=30&name=Tobias_Giese_200x200.png) [Tobias Giese](https://blog.intershop.com/author/tobias-giese) | Apr 23, 2026 [Customer Experience](https://blog.intershop.com/tag/customer-experience) [Personalization](https://blog.intershop.com/tag/personalization) [Servitization](https://blog.intershop.com/tag/servitization) [Trends](https://blog.intershop.com/tag/trends) [AI](https://blog.intershop.com/tag/ai) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/the-benefits-of-personalization-for-the-spare-parts-industry) [![Innovative ideas to use a digital B2B customer portal for manufacturing](https://blog.intershop.com/hs-fs/hubfs/dcp-EN.jpg?width=1464&height=761&name=dcp-EN.jpg)](https://blog.intershop.com/8-ideas-to-use-a-digital-b2b-customer-portal-for-manufacturing) 3 min read #### [8 ideas to use a digital B2B customer portal for manufacturing](https://blog.intershop.com/8-ideas-to-use-a-digital-b2b-customer-portal-for-manufacturing) ![Picture of Tobias Giese](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Tobias_Giese_200x200.png?width=30&name=Tobias_Giese_200x200.png) [Tobias Giese](https://blog.intershop.com/author/tobias-giese) | Apr 23, 2026 [Digital Customer Portal](https://blog.intershop.com/tag/digital-customer-portal) [Manufacturing](https://blog.intershop.com/tag/manufacturing) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/8-ideas-to-use-a-digital-b2b-customer-portal-for-manufacturing) [![step-by-step guide to create requirements for your B2B e-commerce website](https://blog.intershop.com/hs-fs/hubfs/banner-create-requirements-b2b-ecom.png?width=1464&height=761&name=banner-create-requirements-b2b-ecom.png)](https://blog.intershop.com/how-to-create-requirements-for-a-b2b-e-commerce-website) 6 min read #### [How to create requirements for a B2B e-commerce website](https://blog.intershop.com/how-to-create-requirements-for-a-b2b-e-commerce-website) ![Picture of Tobias Giese](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Tobias_Giese_200x200.png?width=30&name=Tobias_Giese_200x200.png) [Tobias Giese](https://blog.intershop.com/author/tobias-giese) | Apr 23, 2026 [Platform & Solutions](https://blog.intershop.com/tag/platform-solutions) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/how-to-create-requirements-for-a-b2b-e-commerce-website) [![Accessibility in e-commerce: What you need to know in 2025](https://blog.intershop.com/hs-fs/hubfs/Blog/banners/accessibility-EN.jpg?width=1464&height=761&name=accessibility-EN.jpg)](https://blog.intershop.com/accessibility-in-e-commerce-what-you-need-to-know-in-2025) 7 min read #### [Accessibility in e-commerce: What you need to know in 2025](https://blog.intershop.com/accessibility-in-e-commerce-what-you-need-to-know-in-2025) ![Picture of Tobias Giese](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Tobias_Giese_200x200.png?width=30&name=Tobias_Giese_200x200.png) [Tobias Giese](https://blog.intershop.com/author/tobias-giese) | Apr 23, 2026 [Best Practices](https://blog.intershop.com/tag/best-practices) [Customer Experience](https://blog.intershop.com/tag/customer-experience) [Customer Journey](https://blog.intershop.com/tag/customer-journey) [AI](https://blog.intershop.com/tag/ai) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/accessibility-in-e-commerce-what-you-need-to-know-in-2025) [![how B2B companies benefit from virtual commerce](https://blog.intershop.com/hs-fs/hubfs/Blog/banners/virtual-commerce-EN.jpg?width=1464&height=761&name=virtual-commerce-EN.jpg)](https://blog.intershop.com/e-commerce-in-3d-thats-how-b2b-companies-benefit-from-virtual-commerce) 8 min read #### [E-commerce in 3D: That’s how B2B companies benefit from virtual commerce](https://blog.intershop.com/e-commerce-in-3d-thats-how-b2b-companies-benefit-from-virtual-commerce) ![Picture of Tobias Giese](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Tobias_Giese_200x200.png?width=30&name=Tobias_Giese_200x200.png) [Tobias Giese](https://blog.intershop.com/author/tobias-giese) | Aug 20, 2024 [Customer Experience](https://blog.intershop.com/tag/customer-experience) [Personalization](https://blog.intershop.com/tag/personalization) [Trends](https://blog.intershop.com/tag/trends) [AI](https://blog.intershop.com/tag/ai) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/e-commerce-in-3d-thats-how-b2b-companies-benefit-from-virtual-commerce) [![Innovative ideas to use a digital B2B customer portal for manufacturing](https://blog.intershop.com/hs-fs/hubfs/dcp-EN.jpg?width=1464&height=761&name=dcp-EN.jpg)](https://blog.intershop.com/a-digital-customer-portal-for-highly-individual-services-in-mechanical-engineering-and-plant-construction) 3 min read #### [8 ideas to use a digital B2B customer portal for manufacturing](https://blog.intershop.com/a-digital-customer-portal-for-highly-individual-services-in-mechanical-engineering-and-plant-construction) ![Picture of Tobias Giese](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Tobias_Giese_200x200.png?width=30&name=Tobias_Giese_200x200.png) [Tobias Giese](https://blog.intershop.com/author/tobias-giese) | Mar 26, 2019 [Digital Customer Portal](https://blog.intershop.com/tag/digital-customer-portal) [Manufacturing](https://blog.intershop.com/tag/manufacturing) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/a-digital-customer-portal-for-highly-individual-services-in-mechanical-engineering-and-plant-construction) PLATFORM PLATFORM - [Commerce Management](https://www.intershop.com/en/intershop-commerce-management) - [Digital Experience](https://www.intershop.com/en/e-commerce-platform/digital-experiences) - [Search and Recommendations](https://www.intershop.com/en/search-and-recommendations) - [Customer Engagement Center](https://www.intershop.com/en/customer-engagement-center) - [Order 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