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Intershop Blog
Your hot spot for insights in technology and market trends of digital sales.
Take it from here if digital commerce is your mission, too.

Shops nowadays have to be intuitive and attractive. They have to provide relevant content to each customer in the right way. When you look for products, the ones shown (and the ones presented as complementary interesting) need to be relevant.

In a recent Hackathon, our developers succeeded in personalizing the product recommendation feature based on machine learning and Microsoft Azure technology.

Here are their insights:

Machine Learning-based Personalized Content