Intershop Blog
Your hotspot for market and technology trends in B2B e-commerce
  • There are no suggestions because the search field is empty.

Shops nowadays have to be intuitive and attractive. They have to provide relevant content to each customer in the right way. When you look for products, the ones shown (and the ones presented as complementary interesting) need to be relevant.

In a recent Hackathon, our developers succeeded in personalizing the product recommendation feature based on machine learning and Microsoft Azure technology.

Here are their insights:

Machine Learning-based Personalized Content