Today, companies are faced with the challenge of adapting e-commerce systems that they have been using for years to the growing requirements of digital commerce. If it becomes apparent that the existing systems can no longer guarantee to support them, the question immediately arises of a sustainable replacement - and of the procedure for moving to the new e-commerce platform: replatforming.
Replatforming projects are known to be complex, lengthy and risky. However, with a well designed and cleanly implemented strategy, unexpected problems can be avoided.
Learn how to avoid the most dangerous mistakes when migrating to a new platform:
Risk 1: Delays and budget overruns
If a replatforming project is delayed, the seller pays the price for missed opportunities - because time is money. There are many reasons for delays and budget overruns, but all of them can be addressed. Here are examples:
- Compare the actual progress with the forecast. Does the team deliver results before or after the milestone data? If not, ask why this is the case and how the deviation can be corrected.
- If new requirements arise or the implementation team encounters unforeseen problems, acquire additional budget.
Risk 2: Lack of prioritization
The business requirements for a digital storefront vary from one merchant to another. Sometimes the publicly visible storefront looks like a standard product, but you don’t know what kind of “magic” is going on in the back office! Challenges can arise for example, when other applications such as an Enterprise Resource Planning (ERP) system, an Order Management System (OMS) or shipping software needs be integrated. If the set deadlines cannot be met, features with lower priority are often omitted. In such cases, make sure that all the necessary features are still available when you go live.
Risk 3: Indecision
A platform migration can become an overwhelming project. But time is valuable: decisions shouldn’t be left pending - the bigger the project, the more results rely on each other. Quick decisions are critical for smooth processes – which mostly lead to a better project result.
Risk 4: Perfectionism
A migration project should significantly improve the functionality, performance and effectiveness of an online shop. To achieve this, the new platform should include basic features such as responsive web design or cloud enablement and contribute to an improved user experience. The attempt to implement a version 1.0 that is perfect down to the last detail can lead to lengthy discussions about functionalities that are not really critical to success.
Risk 5: Knowledge gaps
Today's consumers and B2B buyers have very high expectations of suppliers - not only regarding the product, but also in terms of sales design and service. In addition, the hurdles that have to be overcome when using e-commerce technology are decreasing day by day. Keep your people on track!
- Schedule training for all employees who will work with the new e-commerce platform.
- Create a test environment in which employees can familiarize themselves with the new platform at their own pace.
Does your replatforming project overwhelm you? Contact our strategic experts to schedule a workshop - we'll figure it out with you!