The Digitalization of B2B
With online and mobile sales channels growing rapidly, B2B organizations are now on a mission to embed end-to-end digitalization across the enterprise. In our new research report “Taking the Fast Track into the Digital Future of B2B” launched recently, we capture their progress - from vision to reality.
Designed to evaluate the current state-of-play of digital B2B commerce today, this year’s research was focused on exploring exactly how organizations are grasping the digital opportunity:
As B2B organizations build out increasingly sophisticated digital commerce channels, how is this changing the way they operate?
- Understanding and evaluating the opportunities of digitalization is just the start – what are the inherent risks of failing to adapt fast enough in an increasingly competitive digital landscape?
- As organizations move beyond leveraging digital to boost the efficiency and effectiveness of their commerce processes, will mega trends like the Internet of Things (IoT) and big data enable disruptive new capabilities?
The research findings reveal how most B2B businesses have firmly grasped the potential of online digital commerce. So much so that a growing number of organizations say they’ve stepped up their investment in mobile channels in a bid to further boost customer loyalty, sentiment and engagement.
400 B2B decision-makers with responsibility for e-commerce, marketing, products, or strategy were surveyed in the UK, France, Germany, the Nordics, Benelux, and the US. Survey participants were drawn from a range of sectors: wholesale trade, construction materials, tools, construction machinery, machinery equipment other, transportation and warehousing, high tech manufacturing, automotive, telco and utilities.
The 2016 study was amazing, but you can now download the E-Commerce-Report of 2019 instead.