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The number of B2B commerce projects is on the rise, and technology vendors around the world are being quick to capitalize on it.

Today’s spotlight falls on Spain. In an interview with digital transformation specialist, Sugerendo, B2B e-commerce and omni-channel consultant Juan Manuel Rubio gives four reasons why Intershop’s new B2B digital commerce partner has hit the sweet spot:

People buy from people

Becoming an Intershop partner was an unusually pleasant experience. While dealing with other vendors seemed to be very process-driven with many forms to fill in, certifications to show and protocols to agree, Intershop demonstrated that there are actually people behind the processes. Indeed, when we first visited the head office in Jena, Intershop’s CEO was genuinely interested in knowing more about Spain and about our company, so he came out to dinner with us. I think this level of personal touch is really important in business, because people buy from people. It’s something we like to pay forward in our own customer relationships. A cultural fit is essential for success and often even more important than pure functionality, although this is excellent as well within Intershop’s B2B Commerce Suite.

Think big, act small

It is an exciting time to join the Intershop partner ecosystem. We have a 100% presence in Spain and compete with the bigger and more rigid players such as IBM, Oracle and SAP. So, we’re really excited to come to the market now with such a solid alternative from B2B digital commerce specialist Intershop. Together we have a desire to deliver great results.

Best in class

Not only was Intershop one of the very first e-commerce solutions, it also is a really well developed commerce platform. Not only is it extremely robust and scalable, it is also perfectly suitable for organizations with a large product catalogs, cross border ambitions, omni-channel opportunities and more complex situations.

Pursuit of excellence

We’re a young and entrepreneurial company. We started in 2011 as specialists in data mining for e-commerce and have now expanded our remit to implement e-commerce platforms. We have a solid engineering backbone and have attracted very talented technical people. We are constantly reviewing our work and looking for ways to do things even better. I think our pursuit of excellence will help us to reach our goal of becoming the main go-to partner and reference in Spain for Intershop expertise.

Based in Madrid, Sugerendo supports B2B and B2C clients right through the digital transformation process. From consultancy and strategy, through design, development and system integration to optimization and support.

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