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Last week marked an exciting milestone as we hosted the second session of the Intershop B2B Frontrunners community. This session, aptly titled “Harnessing the potential of platforms in B2B e-commerce,” was a captivating exploration of how digital platforms are reshaping the landscape of business interactions and transactions. We ventured into the transformative power of these platforms and delved deep into intriguing developments that are shaping the future of B2B commerce.

Watch now: Harnessing the potential of platforms in B2B e-commerce


Evolution of marketplaces: A revolution in engagement

One of the highlights of the session was the presentation by Customer Journey Experts. They took us on a journey through the evolution of marketplaces, shedding light on how these platforms have revolutionized the way companies engage with customers, partners, and suppliers. Marketplaces have opened new avenues for growth and collaboration, setting the stage for a paradigm shift in B2B commerce.


Amazon's B2C expertise in the B2B arena

We also explored the question of how Amazon, with its unparalleled B2C expertise, is poised to disrupt the B2B market. The insights shared during this discussion were both eye-opening and thought-provoking, showcasing the potential for Amazon to redefine the rules of engagement in the B2B landscape.


Inspiring initiatives from our customers and partners

Our customers and partners, including IGO Promo, Adchieve, Fenego, Musgrave, and Toolineo, shared inspiring initiatives and valuable insights. They recounted their journeys, from transitioning from traditional catalogs to automated platforms to expanding product ranges and discussing future possibilities. Toolineo highlighted how they've empowered brands and become a one-stop platform for craftsmen.


Maximizing Intershop's capabilities

To round off the session, Intershop experts provided valuable guidance on how to maximize the use of Intershop's capabilities. Their insights offered practical strategies for businesses looking to leverage the power of e-commerce platforms effectively.


Looking ahead to session #3

We're eagerly anticipating session #3, scheduled for October 10th, 2023, where we will delve into “Unveiling the Power of Highly Personalized Experiences” together with Wunderman Thompson and Contentful. Stay tuned for updates and join the conversation on our dedicated page as we continue to shape the future of B2B and stay ahead of the curve.


Join the conversation within the B2B Frontrunners community!

*Note: This article provides a recap of session 2 of the Intershop B2B Frontrunners community and complements the discussion paper “What the leaders in B2B are talking about,” published in collaboration with Customer Journey Experts and the B2B Frontrunners community, available for download here:

Download: "What the leaders in B2B are talking about!"