Intershop Blog

The benefits of personalization for the spare parts industry

Gerrit Enthoven — Thu, 23 Apr 2026 09:42:59 GMT

For suppliers in the spare parts business industry it is important to provide buyer-specific, relevant information, and to help customers quickly find the right product. AI-driven personalization should therefore be the foundation of their e-commerce strategy. What does personalization look like in the aftermarket and what benefits does it offer manufacturers and suppliers? That you can read about it in this article.

8 ideas to use a digital B2B customer portal for manufacturing

Tobias Giese — Thu, 23 Apr 2026 09:42:39 GMT

In the manufacturing industry, particularly in mechanical and plant engineering, products are characterized by their complexity and customization. A single machine can comprise thousands of parts, with approximately 20 percent tailored to specific requirements. Moreover, the long life cycle of these products emphasizes the importance of service and maintenance throughout their operational lifespan.

OMS: A total game changer for e-commerce

Frank Calviño — Thu, 23 Apr 2026 09:40:56 GMT

Bob Dylan said long ago, ‘The times they are a-changin’ and it doesn't matter when – or where – you heard this phrase, it's always true. Perhaps the only constant of life is change. And e-commerce is no different.

Change is a force of nature that periodically transforms how e-commerce behaves, operates, and becomes profitable. To ride the wave of change, companies and businesses need to understand these ‘ebbing tides’ of technological upgrades, customer behaviors, or product trends, just to name a few of the most common changes that regularly storm the global e-commerce markets.

How to avoid the 5 biggest risks in e-commerce replatforming

d.schumann@intershop.de (Diana Schumann) — Thu, 23 Apr 2026 09:40:27 GMT

If it becomes apparent that your existing e-commerce website can no longer make your customers happy, the task arises to find a replacement – and one of the most difficult projects in digitalization begins: e-commerce replatforming.

The transformative power of generative AI in B2B e-commerce

Robert de Boer — Thu, 23 Apr 2026 09:39:38 GMT

The digital transformation of B2B e-commerce is rapidly evolving, driven by advancements in technology and changing customer expectations. One of the most exciting developments in this space is the rise of generative AI, which has opened up new possibilities for businesses to enhance their operations and customer interactions.

Is a future-proof B2B e-commerce platform worth the investment?

Gerrit Enthoven — Thu, 23 Apr 2026 09:39:04 GMT

“Of course it’s worth it,” you might think. After all, B2B buyer expectations and purchasing behavior have fundamentally changed. Digital self-service, 24/7 availability, seamless ordering processes – these are no longer differentiators. They are baseline expectations. And yet, when it comes to securing budget for a future-proof B2B e-commerce platform, many sales and marketing leaders still face resistance.

Why? Because transformation requires investment. And investment requires proof. Without a clear business case digital initiatives are often delayed or deprioritized. The result: missed growth opportunities, rising legacy costs, and increasing competitive pressure.

How to create requirements for a B2B e-commerce website

Gerrit Enthoven — Thu, 23 Apr 2026 09:39:02 GMT

Every successful B2B e-commerce website begins with a specific plan. Before diving right into your e-commerce website development, you’ll need to sketch out your aims and the functionalities your new site will require.

How AI can increase your value as a B2B e-commerce professional

Gerrit Enthoven — Thu, 23 Apr 2026 09:38:28 GMT

Technological developments in e-commerce are happening at lightning speed. Artificial intelligence (AI) is the new magic word. It is important to understand what AI systems can do for B2B e-commerce and how you can use them so that you as a professional can continue to do your job to the best of your ability. Everything you need to know about predictive technology, personalization, and making AI work for you in B2B e-commerce.

Transforming aftermarket parts sales: The power of 3D visualization and AI-powered image search

nthompson@cdsvisual.com (Nick Thompson) — Thu, 23 Apr 2026 09:38:20 GMT

“A picture is worth a thousand words”, they say. This quote reflects the fundamental truth that humans are inherently visual beings, which makes the visualization of products an integral part of a successful online buying journey - and perhaps even the missing ingredient for a highly performing aftermarket parts sales strategy. In this article, we:

Game changer servitization: How manufacturer Huisman leverages a digital customer portal

Robert de Boer — Thu, 23 Apr 2026 09:37:53 GMT

Servitization is reshaping the manufacturing industry. Instead of limiting their role to delivering complex products, leading manufacturers are expanding their portfolios with digital services that create long-term customer value. But what does this transformation look like in practice? Using global heavy equipment manufacturer Huisman as an example, this article shows how a digital customer portal can become the backbone of a successful servitization strategy.