--- title: Streamline your product data to jumpstart B2B e-commerce description: How you move from data silos into an integrated e-commerce business that drives revenue through accurate search results and personalized recommendations. image: https://blog.intershop.com/hubfs/header_blog_datasilos_EN-2.jpg --- [Skip to the main content.](https://blog.intershop.com/streamline-your-product-data-to-jumpstart-b2b-e-commerce#main-content) [![logo\_intershop\_hubspot](https://blog.intershop.com/hs-fs/hubfs/Logos/logo_intershop_hubspot.png?width=179&height=31&name=logo_intershop_hubspot.png "logo_intershop_hubspot")](https://www.intershop.com/en/) [![logo\_intershop\_hubspot](https://blog.intershop.com/hs-fs/hubfs/Logos/logo_intershop_hubspot.png?width=179&height=31&name=logo_intershop_hubspot.png "logo_intershop_hubspot")](https://www.intershop.com/en/) Toggle Menu Toggle Menu - Solutions - [Advanced personalization strategies](https://4791871.hs-sites-eu1.com/en/solutions/advanced-personalization-strategies) - Knowledge hub - [Documentation](https://docs.sparque.ai/) - About us 3 min read # Streamline your product data to jumpstart B2B e-commerce [![Picture of Octavio Perales](https://blog.intershop.com/hubfs/Octavio_new.jpg) Octavio Perales](https://blog.intershop.com/author/octavio-perales) | Updated on April 23, 2026 [Best Practices](https://blog.intershop.com/tag/best-practices) [Customer Experience](https://blog.intershop.com/tag/customer-experience) [Platform & Solutions](https://blog.intershop.com/tag/platform-solutions) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) ![Streamline your product data to jumpstart B2B e-commerce](https://blog.intershop.com/hubfs/header_blog_datasilos_EN-2.jpg) **Table of Contents** [A better B2B E-commerce experience…driven by data](https://blog.intershop.com/streamline-your-product-data-to-jumpstart-b2b-e-commerce#betterb2b) [Master data and a good taxonomy will drive better search results and higher margin sales](https://blog.intershop.com/streamline-your-product-data-to-jumpstart-b2b-e-commerce#masterdata) **Manufacturers and distributors hear it every day – and as consumers - they experience it every day: the digital commerce revolution. B2B buyers have realized that** [e-commerce simplifies their job](https://www.intershop.com/en/b2b-ecommerce) **and so they demand a rich online experience that leads them to what they’re looking for, with the details to make an evaluation easy. But how do you ensure you can meet these expectations? The critical enabling factor is the ability to manage and process product data from multiple sources.** *A guest article with Rob Neumann from our Platinum Partner [CSS Commerce](https://www.intershop.com/en/partner/css-commerce).* ## A better B2B E-commerce experience…driven by data Large product data sets, descriptions, prices, part numbers, images, and CAD/BIM files are the tip of the data iceberg needed for B2B commerce. Without this vital data, users get a 'no product found' when there actually is a product. But it is complex, has many attributes, variants, and is configurable. Sound extreme? More than 60% of B2B online stores will return a ‘null search’ when the average buyer enters a product query. And if it can’t be found, it can’t be bought. Companies struggle to identify the right way to consolidate and manage product-related data which often sits in disparate data silos such as ERP, PIM, and spreadsheets. This slows down digital commerce projects and the ROI of your e-commerce platform. So, how do you move from a data silo state into an integrated e-commerce business machine fed by accurate search results and personalized recommendations? **[![Watch Now: Improve product discovery with an e-commerce search strategy](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/4791871/8b426dfa-a876-4126-afc0-37297f9cedbf.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/4791871/8b426dfa-a876-4126-afc0-37297f9cedbf)** **Two critical success factors -- (hint) it's all about data** There are two universal keys to success to get your data house in order: Authenticated identity and Common Data Structure & Language (in geek speak we call it Relational Keys and Master Data Taxonomy). 1. **Authenticate the identity** Whether it’s a product’s name, a description, the dimensions and weight of an industrial good, or shipping restrictions: The first step is to define a set of relevant attributes that are standardized throughout your business and that can uniquely identify each record within a data table. This will greatly facilitate cross-departmental information sharing and is the key to unlocking the door to successfully selling online. 2. **Create a common data structure and language** As you think about organization-wide data, creating a standard and common language for your products/ attributes will be key to better communication. With a common language, a product name (and other identifiers) remains consistent whether it's being discussed by the finance team or in logistics. In doing so, you create a single source of truth. And good data management is about managing a single source of truth!   ## Master data and a good taxonomy will drive better search results and higher margin sales ### **Product data is an important conversion trigger** The[customer journey](https://info.intershop.com/commerce-talks-keep-your-customers-for-life) begins with *finding* and *evaluating* the right product. If you write the product descriptions the way your buyer uses the product, and add variations of the name, (including common misspellings), insert equivalent brand names, and sizes, packaging (e.g. pallets), and shipping options as attributes, you've set your team up for success. The powerful search capabilities of your e-commerce platform will do the rest, ensuring that search queries are converted into purchases. ### Up-sell and cross-sell opportunities Introduce additional products related to products in your customer's cart or to previous purchases. Maybe add [secondary product lines](https://blog.intershop.com/en/5-reasons-why-manufacturers-should-consider-digital-after-sales)not tied directly to the product but that can be substituted, upgraded, or include valuable add-ons such as installation. The foundation for this is a consolidated, comprehensive, and reliable product data source with product relationships that makes it easier for customers to discover the cross-sell and up-sell offers across your omnichannel touchpoints. Yes, even in B2B there are a variety of ways to showcase new and additional products to increase wallet share. ### Product Bundles Product bundling is a powerful way to boost average order values and sales margins by introducing related products and grouping them under one SKU. To work, it’s crucial to develop and maintain a SKU catalog that optimally supports product bundling without increasing SKU redundancy. Start by eliminating duplicates and standardizing your SKU data. A proper SKU catalog is well-structured and uses a standard taxonomy throughout departments and catalogs that make it easy to create an intuitive hierarchy with logical grouping practices.   ### Working on your e-commerce project and need help with your site search strategy? **As B2B e-commerce initiatives continue to skyrocket, speed to market is the currency of the day. Intershop and CSS Commerce have teamed up to guarantee an outstanding e-commerce experience through advanced site search. [Watch our free webinar and discover best practices for your e-commerce search strategy!](https://info.intershop.com/en-us/improving-product-discovery-and-site-search)**   *In collaboration with*[**![Intershop\_CSS-Commerce](https://blog.intershop.com/hs-fs/hubfs/Png-NEW-CSS-LOGO-2021.png?width=133&name=Png-NEW-CSS-LOGO-2021.png)**](https://www.intershop.com/en/partner/css-commerce)   ###### Share: [![](https://blog.intershop.com/hubfs/raw_assets/public/CLEAN-6-1-Sparque-theme%20child/images/icon_linkedin.svg)](https://www.linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fblog.intershop.com%2Fstreamline-your-product-data-to-jumpstart-b2b-e-commerce) [![Picture of Octavio Perales](https://blog.intershop.com/hs-fs/hubfs/Octavio_new.jpg?width=90&height=90&name=Octavio_new.jpg)](https://blog.intershop.com/author/octavio-perales) [Octavio Perales](https://blog.intershop.com/author/octavio-perales) Octavio has a 20 year track record of successfully leading the deployment of business-enabling technologies. As Vice President of Delivery for Intershop North America, he defines the right path to success for our (prospective) customers and serves as a trusted-advisor to client leadership. [![Is a future-proof B2B e-commerce platform worth the investment?](https://blog.intershop.com/hubfs/Blog/banners/invest-in-ecommerce_EN.jpg)](https://blog.intershop.com/is-a-future-proof-b2b-e-commerce-platform-worth-the-investment) #### [Is a future-proof B2B e-commerce platform worth the investment?](https://blog.intershop.com/is-a-future-proof-b2b-e-commerce-platform-worth-the-investment) ![Picture of Robert de Boer](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Robert_de_Boer_round_200x200.png?width=30&name=Robert_de_Boer_round_200x200.png) [Robert de Boer](https://blog.intershop.com/author/robert-de-boer) | Apr 23, 2026 “Of course it’s worth it,” you might think. After all, B2B buyer expectations and purchasing behavior have fundamentally changed. Digital... [Best Practices](https://blog.intershop.com/tag/best-practices) [Digital Customer Portal](https://blog.intershop.com/tag/digital-customer-portal) [Platform & Solutions](https://blog.intershop.com/tag/platform-solutions) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read More](https://blog.intershop.com/is-a-future-proof-b2b-e-commerce-platform-worth-the-investment) [![The transformative power of generative AI in B2B e-commerce](https://blog.intershop.com/hubfs/Blog/banners/blog-shopping-tomorrow-02_EN.jpg)](https://blog.intershop.com/the-transformative-power-of-generative-ai-in-b2b-e-commerce) #### [The transformative power of generative AI in B2B e-commerce](https://blog.intershop.com/the-transformative-power-of-generative-ai-in-b2b-e-commerce) ![Picture of Robert de Boer](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Robert_de_Boer_round_200x200.png?width=30&name=Robert_de_Boer_round_200x200.png) [Robert de Boer](https://blog.intershop.com/author/robert-de-boer) | Apr 23, 2026 The digital transformation of B2B e-commerce is rapidly evolving, driven by advancements in technology and changing customer expectations. One of the... [Customer Experience](https://blog.intershop.com/tag/customer-experience) [Platform & Solutions](https://blog.intershop.com/tag/platform-solutions) [AI](https://blog.intershop.com/tag/ai) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read More](https://blog.intershop.com/the-transformative-power-of-generative-ai-in-b2b-e-commerce) [![5 clear signs it's time for e-commerce replatforming](https://blog.intershop.com/hubfs/perfect-commerce-platform_EN.jpg)](https://blog.intershop.com/5-clear-signs-its-time-for-e-commerce-replatforming) #### [5 clear signs it's time for e-commerce replatforming](https://blog.intershop.com/5-clear-signs-its-time-for-e-commerce-replatforming) ![Picture of Diana Schumann](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Diana_Schumann_S.png?width=30&name=Diana_Schumann_S.png) [Diana Schumann](https://blog.intershop.com/author/diana-schumann) | Apr 23, 2026 How do you know if your e-commerce platform might need replacement? We've talked to our customers and identified five 'red flags' indicating that it... [Best Practices](https://blog.intershop.com/tag/best-practices) [Platform & Solutions](https://blog.intershop.com/tag/platform-solutions) [Replatforming](https://blog.intershop.com/tag/replatforming) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read More](https://blog.intershop.com/5-clear-signs-its-time-for-e-commerce-replatforming) PLATFORM PLATFORM - [Commerce Management](https://www.intershop.com/en/intershop-commerce-management) - [Digital Experience](https://www.intershop.com/en/e-commerce-platform/digital-experiences) - [Search and Recommendations](https://www.intershop.com/en/search-and-recommendations) - [Customer Engagement Center](https://www.intershop.com/en/customer-engagement-center) - [Order Management](https://www.intershop.com/en/intershop-order-management) - [Copilot for Buyers](https://www.intershop.com/en/e-commerce-platform/copilot-for-buyers) - Copilot for Merchants RESOURCES RESOURCES - [Analyst Reports](https://www.intershop.com/en/insights/analyst-reports) - [Blog](https://blog.intershop.com) - [Customer Stories](https://www.intershop.com/en/case-studies) - [Webinars on demand](https://www.intershop.com/en/webinars) - [Whitepapers](https://www.intershop.com/en/whitepapers) - [Glossary](https://www.intershop.com/en/glossary) - [Subscribe to newsletter](https://www.intershop.com/en/subscribe-to-our-newsletter) ABOUT ABOUT - [Company](https://www.intershop.com/en/company-profile) - [Career](https://www.intershop.com/en/careers) - [Press Portal](https://www.intershop.com/en/press-portal) - [Investors](https://www.intershop.com/en/investors) - [Events & Webinars](https://www.intershop.com/en/events) - [Become a partner](https://www.intershop.com/en/become-a-partner) [![footer\_logo\_white](https://blog.intershop.com/hubfs/Blog/logos/footer_logo_white.svg)](https://www.intershop.com) - [Legal Notice](https://www.intershop.com/en/legal-notice) - [Privacy Policy](https://www.intershop.com/en/privacy-policy) - [Terms of Use](https://www.intershop.com/en/terms-of-use) © 2026 Intershop Communications AG | Cookie-Settings [Linkedin](https://www.linkedin.com/company/intershop-communications/)[YouTube](https://www.youtube.com/user/intershoptv) Return to top ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Octavio Perales", "url" : "https://blog.intershop.com/author/octavio-perales" }, "dateModified" : "2026-04-23T09:26:13.017Z", "datePublished" : "2026-04-23T09:26:00.000Z", "headline" : "Streamline your product data to jumpstart B2B e-commerce", "image" : [ "https://blog.intershop.com/hubfs/header_blog_datasilos_EN-2.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.intershop.com/streamline-your-product-data-to-jumpstart-b2b-e-commerce", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.intershop.com/hubfs/Logos/Intershop_red-1.png" }, "name" : "Intershop Communications AG" } } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Octavio Perales", "url" : "https://blog.intershop.com/author/octavio-perales" }, "dateModified" : "2026-04-23", "datePublished" : "2026-04-23", "description" : "How you move from data silos into an integrated e-commerce business that drives revenue through accurate search results and personalized recommendations.", "headline" : "Streamline your product data to jumpstart B2B e-commerce", "image" : "https://f.hubspotusercontent20.net/hubfs/4791871/header_blog_datasilos_EN-2.jpg", "mainEntityOfPage" : { "@id" : "https://blog.intershop.com/streamline-your-product-data-to-jumpstart-b2b-e-commerce", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.intershop.com/hubfs/Landingpages2021/images/logo_intershop_klein.svg" }, "name" : "Intershop Communications AG" } } ```