--- title: Intershop Blog | Best Practices description: Best Practices | Your hotspot for market and technology trends in B2B e-commerce image: https://blog.intershop.com/hubfs/Blog/featured-image/featured-blog.png --- [Skip to the main content.](https://blog.intershop.com/tag/best-practices#main-content) [![logo\_intershop\_hubspot](https://blog.intershop.com/hs-fs/hubfs/Logos/logo_intershop_hubspot.png?width=179&height=31&name=logo_intershop_hubspot.png "logo_intershop_hubspot")](https://www.intershop.com/en/) [![logo\_intershop\_hubspot](https://blog.intershop.com/hs-fs/hubfs/Logos/logo_intershop_hubspot.png?width=179&height=31&name=logo_intershop_hubspot.png "logo_intershop_hubspot")](https://www.intershop.com/en/) Toggle Menu Toggle Menu - Solutions - [Advanced personalization strategies](https://4791871.hs-sites-eu1.com/en/solutions/advanced-personalization-strategies) - Knowledge hub - [Documentation](https://docs.sparque.ai/) - About us # Intershop Blog Your hotspot for market and technology trends in B2B e-commerce ### Best Practices [![Your site is live. 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Can you see what's working and keep improving it?](https://blog.intershop.com/your-site-is-live-can-you-see-whats-working-and-keep-improving) ![Picture of Lee Trotter](https://blog.intershop.com/hs-fs/hubfs/Lee%20headshot.png?width=30&name=Lee%20headshot.png) [Lee Trotter](https://blog.intershop.com/author/lee-trotter) | ![Picture of Chantal Morales](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Chantal-Morales-Data-Realm-Partner.png?width=30&name=Chantal-Morales-Data-Realm-Partner.png) [Chantal Morales](https://blog.intershop.com/author/chantal-morales) | Oct 7, 2026 [Best Practices](https://blog.intershop.com/tag/best-practices) [Customer Experience](https://blog.intershop.com/tag/customer-experience) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/your-site-is-live-can-you-see-whats-working-and-keep-improving) [![Can buyers actually buy from you? The 9 fundamentals shaping B2B digital commerce](https://blog.intershop.com/hs-fs/hubfs/Blog/banners/banner-blog-can-customers-take-the-next-step.png?width=1464&height=761&name=banner-blog-can-customers-take-the-next-step.png)](https://blog.intershop.com/can-buyers-actually-buy-from-you-9-fundamentals-shaping-b2b-digital-commerce) 5 min read #### [Can buyers actually buy from you? The 9 fundamentals shaping B2B digital commerce](https://blog.intershop.com/can-buyers-actually-buy-from-you-9-fundamentals-shaping-b2b-digital-commerce) ![Picture of Lee Trotter](https://blog.intershop.com/hs-fs/hubfs/Lee%20headshot.png?width=30&name=Lee%20headshot.png) [Lee Trotter](https://blog.intershop.com/author/lee-trotter) | ![Picture of Chantal Morales](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Chantal-Morales-Data-Realm-Partner.png?width=30&name=Chantal-Morales-Data-Realm-Partner.png) [Chantal Morales](https://blog.intershop.com/author/chantal-morales) | Sep 24, 2026 [Best Practices](https://blog.intershop.com/tag/best-practices) [Personalization](https://blog.intershop.com/tag/personalization) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/can-buyers-actually-buy-from-you-9-fundamentals-shaping-b2b-digital-commerce) [![B2B buyers now start with AI, not your website. See what discoverability means when search engines rank and answer engines summarize.](https://blog.intershop.com/hs-fs/hubfs/banner-blog-can-buyers-and-ai-find-your-product%20(1).png?width=1464&height=761&name=banner-blog-can-buyers-and-ai-find-your-product%20(1).png)](https://blog.intershop.com/can-buyers-and-ai-find-your-products-the-new-rules-of-b2b-discoverability) 5 min read #### [Can buyers and AI find your products? The new rules of B2B discoverability](https://blog.intershop.com/can-buyers-and-ai-find-your-products-the-new-rules-of-b2b-discoverability) ![Picture of Lee Trotter](https://blog.intershop.com/hs-fs/hubfs/Lee%20headshot.png?width=30&name=Lee%20headshot.png) [Lee Trotter](https://blog.intershop.com/author/lee-trotter) | ![Picture of Chantal Morales](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Chantal-Morales-Data-Realm-Partner.png?width=30&name=Chantal-Morales-Data-Realm-Partner.png) [Chantal Morales](https://blog.intershop.com/author/chantal-morales) | Sep 9, 2026 [Best Practices](https://blog.intershop.com/tag/best-practices) [Personalization](https://blog.intershop.com/tag/personalization) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/can-buyers-and-ai-find-your-products-the-new-rules-of-b2b-discoverability) [![From functionality to relevance: 5 smart moves to elevate your B2B commerce 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more](https://blog.intershop.com/is-a-future-proof-b2b-e-commerce-platform-worth-the-investment) [![practical approach to building your omnichannel e-commerce strategy](https://blog.intershop.com/hs-fs/hubfs/Blog/banners/omnichannel_ready.jpg?width=1464&height=761&name=omnichannel_ready.jpg)](https://blog.intershop.com/the-basics-of-b2b-omnichannel-commerce-6-tips) 5 min read #### [The basics of B2B omnichannel commerce (+ 6 tips)](https://blog.intershop.com/the-basics-of-b2b-omnichannel-commerce-6-tips) ![Picture of Diana Schumann](https://blog.intershop.com/hs-fs/hubfs/Landingpages/3_people/Diana_Schumann_S.png?width=30&name=Diana_Schumann_S.png) [Diana Schumann](https://blog.intershop.com/author/diana-schumann) | Apr 23, 2026 [Best Practices](https://blog.intershop.com/tag/best-practices) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read more](https://blog.intershop.com/the-basics-of-b2b-omnichannel-commerce-6-tips) [![Accessibility in e-commerce: What you need to 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more](https://blog.intershop.com/accessibility-in-e-commerce-what-you-need-to-know-in-2025) [![](https://blog.intershop.com/hs-fs/hubfs/header_blog_datasilos_EN-2.jpg?width=1464&height=761&name=header_blog_datasilos_EN-2.jpg)](https://blog.intershop.com/streamline-your-product-data-to-jumpstart-b2b-e-commerce) 3 min read #### [Streamline your product data to jumpstart B2B e-commerce](https://blog.intershop.com/streamline-your-product-data-to-jumpstart-b2b-e-commerce) ![Picture of Octavio Perales](https://blog.intershop.com/hs-fs/hubfs/Octavio_new.jpg?width=30&name=Octavio_new.jpg) [Octavio Perales](https://blog.intershop.com/author/octavio-perales) | Apr 23, 2026 [Best Practices](https://blog.intershop.com/tag/best-practices) [Customer Experience](https://blog.intershop.com/tag/customer-experience) [Platform & Solutions](https://blog.intershop.com/tag/platform-solutions) [B2B Commerce](https://blog.intershop.com/tag/b2b-commerce) [Read 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