Customer centricity goes beyond good service and needs an IT architecture that supports it.Traditional commerce solutions mainly focus on the phases “Discover”, “Explore” and “Buy”. In B2B, where you have a lot more recurring business, the phases “Use”, “Ask” and “Engage” are critical and therefore need to be supported by the commerce architecture. The transactional (or e-commerce) part still plays a crucial role, but becomes more and more integrated into a unified experience - the digital customer portal:
To achieve such a customer-centric experience, architectural refinement is necessary - leading us to the Intershop API-oriented architecture. It transforms siloed e-commerce initiatives to a more integrated approach that covers the whole customer journey. It natively supports multiple front-ends or touchpoints and allows for leveraging the API-economy. Ideally, the Intershop Progressive Web App (PWA) provides a mobile-friendly front-end.
Read more about our API-oriented architecture, customer centricity and our DevOps set up for continuous software delivery, reduced complexity and faster innovations from a technical perspective: