Are you using ChatGPT as an assistant already? Hand over those small, repetitive tasks and focus on the bigger picture. In this blog article, I’ll invite you into a world without mundane responsibilities but full of visions to elevate your business to new dimension. And don’t worry, the tool takes care of your customer inquiries, recommends products and services and much more as well.
I could just let ChatGPT write this article. But to be honest, and I don’t know if you have noticed too, the tone of voice the advanced language model is using is very dense. Nearly as if ChatGPT needs to sell itself to you. Of course, it would tell me loads of crucial tasks it could take over for us but I’m rather focusing on the realistic possibilities we can all use it in our daily e-commerce business. And there are plenty, so I’ll leave the visionary thinking to the AI experts.
It is highly important to understand what AI systems in general can do for your business and shouldn’t only be a topic of the Marketing and/or Communications department only. Gerrit gave us insights on predictive technology, personalization, and making AI work for you in B2B e-commerce already – this article is supposed to show you what you can do independently from the organization you’re working in.
Discover how ChatGPT can support you if you’re facing these issues:
1. How to tame the beast – and make it your new best friend!
My first advice is: Learn how to use it, it can support you but also desperately needs your input. So, tame the beast! ChatGPT can perform complex tasks that are less easy for us to perform. Concerning e-commerce, that mainly means online communication with customers. The goal is definitely to provide personalized buyer journeys that are served smartly and quickly. Selecting and displaying images, content or products are the most common ways here. And this is where ChatGPT can be of help! Write smart product descriptions quickly, prepare great content in a shorter amount of time, and have more time to think about even greater content.
We’re all constantly learning but it is absolutely human to not know every single detail of your industry. B2B businesses usually have a high amount of technical content – may it be regarding the correct or efficient use of a product or the detailed description of a service. And of course, ideally this content is available 24/7 on the e-commerce platform, so customers and your colleagues can access it.
2. You’re not a walking database? How dare you!
Many companies fail to create easy-to-consume content and I think we all know Landing Pages where even we as professionals get totally lost. Now, you can write social media posts, mails, blog articles and even longer publications that are highly relevant and have a maximum impact on your customer base.
ChatGPT can generate, synthesize, and deliver vast amounts of content, surpassing the capabilities of any content creator. Consequently, even companies with a lack of content creators or content marketing capabilities can easily use the tool to extract information from an entire user manual of any product and generate a concise 10-point article detailing its basic usage, suitable for a blog.
3. Issues targeting the right audience with your flawless content?
It is of course absolutely necessary to create compelling content for different targeted personas, but how can you deliver in the best way possible? Effective marketing campaigns require personalized messaging and targeted approaches. ChatGPT can support you by creating tailored marketing campaigns but analyzing customer data, preferences, and behavioral patterns is not among the strength of a language model (yet). The tool can generate the content according to the specific customer segments- differentiating these is still on you though. Engage with your target audience more effectively and drive higher conversion rates and revenue. And if you’re looking for a technical solution on how to gather data, check out our whitepaper on Personalization.
So again, it’s not even needed to be a walking database anymore! Which brings me to the next point: Coding.
4. You cannot code?! We got you covered!
One practical use of ChatGPT in B2B e-commerce is FastCoding, a relatively new concept. It allows individuals with limited or no coding knowledge (which is definitely me) to obtain the code for a specific application, process, or routine through an automated tool. This enables e-commerce professionals to accomplish tasks they are unfamiliar with.
5. Not fluent in all the languages your company is making use of? No problemo!
If you’re not able to communicate natively with a market, you have a big disadvantage. Localization and accurate translations, including considering the context, are top tier needs for globally acting brands. Translation is not an easy task. Delivering ideas, concepts, missions, and values of your brand to a specific market in a language you heard twice in your life?! No way! Luckily, with ChatGPT the times of receiving bad translations from Google Translate are over! Are you ready to publish the new e-book in four more languages?
6. Support your customers – no matter the language!
You can now also provide excellent customer support that is crucial for e-commerce success. ChatGPT can be integrated into your customer support system, enabling you to provide personalized and efficient assistance to your customers. It is able to handle repetitive queries, provide product recommendations and offers troubleshooting guidance. You and your team could then focus on more complex requests.
From creating needs to fulfilling them – ChatGPT can help you work smartly and quickly. Say good-bye to tedious, time-consuming tasks and embrace the future of e-commerce. Focus on thinking bigger, let the tool do the repetitive tasks for you. The future is yours to shape, and with ChatGPT by your side, the possibilities are endless. It’s time to let your expertise soar to new heights!